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24th Jul 2019

Even if you’re one of the few who don’t know the name, you would have seen Hollywood celebrity hairstylist, beauty entrepreneur and soon-to-be author, Jen Atkin’s, stellar work at some point when scrolling through your Instagram feed. Atkin is one of the most in-demand, multi-talented stylists working today and has the type of successful career any stylist or beauty entrepreneur would dream of.

Not only does she jet around the world for fashion shoots (including to Sydney with Kendall Jenner for Vogue’s June 2019 cover) and tend to the tresses of some of Hollywood’s biggest names and most famous families — specifically the Kardashian/Jenners — she also has a haircare brand, Ouai, pronounced “way” (“In French, you’d say, ‘oui’ if you were being proper, but like, the cool kids in Paris would say, ‘way’,” Atkin told Vogue), is the ambassador for silk brand, Slip, and is currently writing a “big sister” business advice book. A book which is set to be a must-read for any budding stylists and beauty entrepreneurs out there.

On a recent visit to Sydney as part of her ambassadorship for Slip, among other responsibilities, Atkin shared with Vogue what it really takes to build a brand, the career advice she ignored and the down-to-earth ethos she believes is the secret to her success.

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You have made your success look effortless, is that the case?
“I really just want to paint a clear picture and what it means to really like build yourself as a brand. I think it’s important for people out there, who are like, ‘Oh, it’s easy, you just put everything on Instagram. And then it’s [success] done.’ It’s so much work. It’s so difficult. It’s almost harder now, because the world is just moving so fast. It’s moving as quickly as we scroll in Instagram.

But I also want to paint a picture that’s realistic too, because there’s days where it’s really hard and I sacrificed a lot. I think it’s important to kind of paint that full picture of what it is like.”

What qualities do you think have been instrumental in your success as a celebrity stylist?
“I think it just comes down to being nurturing. I think as a woman it was a little intimidating when I started out, because there were no female hairstylists really to look up to.

It’s different here in Australia. You have Renya [Xydis], you guys have female hairdressers, but back in 2006 when if first started it was just Sally Hershberger. So, that was a little discouraging to me, but I also realised that from a woman’s perspective, I knew on an emotional basis, that like, yes, these are celebrities, but they also are women that are working really hard and they have the same struggles that we do. And, I think, I’ve never lost the sense that I’m in a service industry and in there to take care of them.

And, it’s not really about me, when I’m with my clients. That’s something that’s really important, to just know that if you want to be in the service industry, don’t forget that you’re in the service industry. With Instagram, I think, people tend to like, you know, get a little caught up and forget that.”

What is the best and worst career advice you’ve received?
“The worst career advice I’ve ever was given, was by my old agent who said not to work with the Kardashians. And then the best advice I’ve ever gotten is by Serge Normant, the hairstylist. He actually wrote this in a magazine and I remember putting it in my locker at the salon. It said, ‘Don’t be jealous of your peers, be inspired by them.’

And that was pre-Instagram, so it was before the movement of just like, everyone supporting each other. It was very forward thinking of him.”

You’ve been working with the Kardashians for nearly a decade now and they all achieved phenomenal success, what has it been like being around that?
“Honestly, Kylie Skin’s moisturizer, I was so shocked. I tried it on camera actually for a YouTube episode I was doing, and my reaction was… I just couldn’t believe… the formula feels so thick, like La Mer. It’s so nice. She works so hard. She’s amazing. That whole family, I just think, they’re so hard working.

So many of my friends are doing such incredible products and, coming out with so many amazing brands and it’s just a really, it’s really fun. It’s like a revolution happening. We call it the democratising of beauty and I think it’s definitely happening.”

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Photographer: Rachel Yabsley

Splendour in the Grass, one of Australia’s favourite music festivals, has now come and gone, leaving us looking back on the culture-filled weekend that was. Taking over North Byron Parklands from July 19 to July 21, the event proved to be a spectacle, with many attendees taking to the grassy fields wearing carefully thought out ensembles. 

Dabbling in animal print, giving the belt bag a run for its money, and tapping into the appeal of the bucket hat, festival-goers nailed the brief – no small feat considering the weather was considerably cool. While many did their best to stand out from the crowd, a particular set of trends were sported on high rotation. To find out which styles were favoured at Splendour in the Grass 2019, scroll on.

Boiler suits

What’s not to love about a boiler suit? The fool-proof style that was sported by many at this year’s music festival was typically worn in a loose and oversized fashion in a variety of neutral hues, and accessorised with everything from neck scarves to belt bags. 

Belt bags

Whether you’re a fan of the belt bag or not, the trend has most definitely stuck and the time to embrace the style is now. This handbag iteration, traditionally favoured by globe-trotting tourists, is an ideal alternative to the kind that would hang from your shoulder, as it provides the freedom to dance without the constant need to adjust a strap.

Cowboy boots 

When you’re spending a considerable amount of time stomping around a grassy field in the midst of winter, dancing until your feet are numb, a pair of trusty cowboy boots is a no-brainer. As such, it should come as no surprise that this particular style was the trending choice of footwear at the annual music festival.

Bucket hats

We’re calling it, the bucket hat is here to stay. Irrespective of the fact that it’s currently winter, Australians have taken a shine to the surf-inspired accessory. Come summer, we’re betting the bucket hat will be a sartorial statement piece you won’t want to live without. 

Bell-bottom trousers

Despite the fact that bell-bottom trousers are a rather tricky trend to pull off, many dabbled in the style at Splendour in the Grass this year. Paired with cowboy boots and a perfectly-worn vintage T-shirt, the trousers proved to be a go-to winter festival staple. 

Animal print

While it’s not exactly news that animal prints are having a moment, leopard print in particular has been a popular choice for quite some time now, many are opting to swap the tried-and-trusted print for the zebra or snake variety. Furthermore, cow print is also having a renaissance of sorts. The wide reach of the trend – worn in the form of clothing, shoes and accessories – became glaringly obvious at Splendour in the Grass this year.

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Audrey Hepburn wearing a Givenchy spring/summer 1955 cocktail dress, June 1955.

As a model in front of the camera, with her flaming red hair, Grace Coddington is a modern day Elizabeth Siddall. Behind the lens, as an editor, she is responsible for creating some of the most iconic fashion photographs of the past 50 years. And there is one photographer who she has collaborated with on numerous occasions, who she holds in particularly high regard – the late Norman Parkinson (or ‘Parkinson’ as she affectionately calls him). “He taught me everything about being an editor, and really keeping your eyes open all the time,” Coddington tells “To just keep watching. Keep looking. And take in everything so you can feed that back into your work.” 

Coddington’s love of Parkinson’s photographs dates back far beyond their first encounter, to her childhood in North Wales, when she would pore over his magazine shoots. As a new book of his work, is published, Coddington shares six of the standout qualities that made him truly unique.

The Beatles at the President Hotel, Russell Square, London, 1963. 

Norman Parkinson had a hawk-like eye for potential

“Parkinson and I first met in 1959. I was working in a bistro in London at the time and one of the regular customers, Tinker Paterson – a model and artist who was a major part of Parkinson’s life at that time – set up a meeting. I didn’t have a book of photos or anything to show him, but he said he didn’t want to see other people’s photos of me and would rather meet in person. Parkinson was really fantastic at finding new faces – he found them in the street, or wherever – and was able to recognise someone’s potential. Anyway, he booked me for my very first job and it was actually a nude shoot outside on his farm in Oxfordshire. I was so excited to work with him that I didn’t really register I would have to take my clothes off. I continued working with him as a model a little – in 1959 I won the young division of British ’s modelling contest and he was one of four judges – but he found much better models than me. We would go on to work together when I became a fashion editor, and that’s when our understanding of each other’s work really began.”

 Marie-Hélène Arnaud photographed for the cover of British Vogue, August 1957.

And that hawk-like eye travelled

“Parkinson and I travelled the world together. Perhaps one of the most memorable trips was in 1975 to the then USSR with Jerry Hall for a British shoot. We were invited by the tourist board and they had guides accompany us everywhere we went, watching our every move. One of the strict rules they imposed was that we had to have all of the film processed before we left the country. Parkinson stayed on an extra week to process the film and on our last night he said, ‘I’m really worried that they’re going to damage the film, can you take a few rolls back just in case?’ I was like, ‘No, no, no, Big Brother might be watching and I don’t want to end up in jail.’ But then Jerry said, ‘Oh, it’s fine, I’ll take it I never get searched.’’’

“So Jerry and I get to Moscow airport and we’re seized by the authorites who say they’ve received a tip-off that we’re smuggling out anti-communist propaganda in the form of unexposed film. They went through all our bags and of course they found our contraband in Jerry’s bag. It was the type of film that you seal with an ‘exposed’ sticker once it’s been used, but I reminded them it was ‘unexposed’ film they were looking for not ‘exposed’ and therefore they should give it all back to us. The funny part is when we all got back to London and compared the photographs, the ones processed in Russia were a much better quality.”

Montgomery Clift photographed for British Vogue in New York, November 1952.

He was a true original and, for better or worse, ahead of the game

“Quite often these days I will turn up to a job and there will be pictures from shoots I worked on with Parkinson, Guy Bourdin or Helmut Newton on the moodboard, and my response is always: ‘I’m not here to redo what has already been done, we did it pretty well back in the day.’ Because of the pace we are expected to work, and the way we swipe through pictures at high speed, photographers are frequently asked to copy something that already exists because they need a proven image that has already been okayed by the client.

“Parkinson was occasionally inspired by artists but he never copied other people’s pictures, which is why his photographs are eternally modern. He took an almost reportage approach. After he stopped working with Condé Nast he went over to and then I think his pictures became more brash and maybe a little tacky. But that’s exactly what happened in the world; it’s all about the Kardashians now, so he was ahead of his time in a way because he loved photographing the lives of the rich and famous. A good picture is a good picture, you can’t take that away – it will stand the test of time.”

He had the luxury of time

“Back then shoots abroad would always last at least two weeks – we really had the luxury of time; we’d spend at least a week on the ground scouting for locations – which meant you really got to see and understand a place. Like finding new faces, Parkinson was amazing at finding narratives in places and could conjure powerful images from almost any given surrounding. He wasn’t thinking about something else or the next job, he was always in the moment, completely focussed.

“Nowadays you learn what you can from a guidebook beforehand or from location shots but everyone gets the same thing – everything is done in such a hurry; shoots are crammed into a day and the photographer is expected to produce hundreds of shots – you never get in your own personal view. Parkinson made every place so personal because he looked at it through his eyes, not anyone else’s. That’s the biggest lesson he taught me: not to rely on other people’s opinions but to forge your own, really explore and look. It’s certainly done well for me.”

The official portrait of Prince Charles, marking his investiture as Prince of Wales, Caernarfon Castle, Wales, July 1969.

He was a consistent collaborator

“Parkinson always worked with a small team – aside from himself there would be one assistant, a fashion editor and a model on set and his wife Wenda would always come too and write the travel piece that accompanied the photoshoot. He created these pictures that we’re still looking at today and loving for their looseness and movement – they’re never stationary. The model isn’t necessarily rolling around with laughter, but there is always a lot of joy, and that’s down to the fact he was a funny man, charming, and he made them feel comfortable and in many cases made their careers; Celia Hammond for example.”

Pilar Crespi photographed for Town & Country at Trincomalee beach, Sri Lanka, March 1980. 

He knew how to make people, his subjects, feel comfortable

“Parkinson was really good with people, whether they be movie stars, fashion models, royalty or whatever. I was with him when he photographed Prince Charles for his investiture as the Prince of Wales. Parkinson asked me to come along because, he said: ‘I know he’s going to turn up after playing polo or something and he’ll be red in the face and I don’t know how to deal with that.’ I wasn’t a makeup artist or anything, but I brought along some powder and we spent the day at Windsor Castle. It was a very funny moment – at one point suddenly all these Corgis appeared out of nowhere, apparently the Queen was having tea on the other side of the hedge from where we were shooting, and another time the Princess of Wales galloped by on a horse – but it was quite a moment for me to be that close to the future king of England and be powdering is nose.”

, is out now.

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24th Jul 2019

When Tori Spelling who played Donna on iconic ‘90s teen soap Beverly Hills, 90210 accidentally let slip to Access Live earlier this month that a reboot of the popular show was “confirmed”, die-hard 90210 fans went into excitement overload. 

Because, while the hit show—which ran for 10 season from 1990 to 2000—did have a second life from 2008 until 2013 in the form of a show called 90210, it didn’t capture fans’ hearts and minds in the same compelling way the original show did. Also, a 90210 reboot really needed to have the original crew back in their famous neighbourhood so fans could see what’s next for Donna, David, Kelly, Steve, Brandon and the rest of the OG 90210 crew.

Fast forward to 2019 and we will get to see what life looks like decades later for our favourite crew from the world’s most famous postcode. Are Kelly and Brandon together? What’s new for Steve? Is David still DJing? What happened to the Peach Pit? Will Shannen Doherty, who played Brandon’s twin Brenda and famously got fired from the show, return? We need answers to these burning questions.

Here, we’ve pulled together everything we know so far about the Beverly Hills, 90210 reboot.

Is the Beverly Hills, 90210 reboot definitely happening?
Yes. Aside from Tori Spelling’s accidental confirmation to Access Live, The Hollywood Reporter (THR) also confirmed the news, reporting the Fox network has “handed out a straight-to-series order for 90210”.

Who’s confirmed for the cast?
Initially, six original cast members were confirmed for the reboot per THR including: Jason Priestley (Brandon Walsh), Jennie Garth (Kelly Taylor), Ian Ziering (Steve Sanders), Gabrielle Carteris (Andrea Zuckerman), Brian Austin Green (David Silver) and Tori Spelling (Donna Martin). While we were unsure whether Shannen Doherty, who played Brenda Walsh, Brandon’s twin sister, would be returning to the set of the reboot after she was famously fired from the original show, the actress confirmed via Instagram that thankfully, she will be–and in more ways than just one.

Per Teen Vogue, Doherty is also set to executive produce the series. Heartbreakingly, there is no doubt we’re all going to miss 90210’s resident bad boy Dylan McKay, following Luke Perry’s passing in March 2019. While the actor was yet to sign onto the project before his death, Teen Vogue is reporting that in one way or another, the reboot is expected to pay tribute to Perry. 

What is the premise of the reboot?
Per The Hollywood Reporter the 90210 reboot will be a “twist” on the original show that will run for six-episodes as a “limited series”. The reboot was reportedly “inspired by the six original stars’ real lives and relationships.”

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The official description per THR is as follows: “Having gone their separate ways since the original series ended 19 years ago, Jason [Priestly], Jennie [Garth], Ian [Ziering], Gabrielle [Carteris], Brian [Austin Green] and Tori [Spelling] reunite when one of them suggest it’s time to get a Beverly Hills, 90210 reboot up and running. But getting it going may make for an even more delicious soap than the reboot itself. What will happen when first loves, old romances, friends and frenemies come back together, as this iconic cast… attempts to continue from where they left off?”

The stars took to their socials to share the news, posting a short teaser video about the reboot. Garth captioned her post with: ‘We’re coming home!”

A number of cast members have since taken to social media to share images from behind the scenes of the reboot’s production. Gabrielle Carteris, who plays Andrea Zuckerman on the hit series has posted countless photos to her profile, depicting everything from the new Peach Pit, to cast table reads. 

When will it be on TV?
Fox has finally released the official premier date for the Beverly Hills, 90210 reboot, which has been given the abbreviated title BH90210. As it’s set to air as soon as August 7, prepare to welcome the likes of Kelly and Brandon back to your screens in next to no time. The show’s first official trailer has also been revealed, so be sure to watch on as the cast reunite in the 30 second preview, below. 

While the fashion world falls hard for new couple Dua Lipa and Anwar Hadid, here’s everything you need to know about the rising American star that’s dating the UK’s queen of pop.

Who is Anwar Hadid?

At 20 years old, Anwar is the youngest member of the Hadid clan. An LA native (the Palestinian-Dutch siblings were raised in Malibu), Anwar has followed in the footsteps of older sisters Gigi and Bella Hadid, relocating to New York and earning fashion industry success in his own right. Modelling is only part of the story, however. Anwar Hadid is also pursuing a career in music and released his debut album, , in April, which includes a collaboration with long-time friend, Jaden Smith. Musical talents (as well as photogenic looks) run in the family: Hadid’s stepfather is Grammy Award-winning Canadian music producer David Foster, the man behind hit tracks by the likes of Alice Cooper, Celine Dion and Jennifer Lopez. 

Anwar Hadid’s relationship CV:

Anwar Hadid was linked to actress Nicola Peltz, before he became the not-so-mysterious guy who Kendall Jenner was spotted kissing at the CFDA Awards afterparty in 2018. The ‘are they/aren’t they’ rumours took a while to die out – in the autumn of the same year, it was reported that  Jenner and Hadid were sporting matching love bites during Milan Fashion Week.

Fast forward to June 2019 and all eyes are on Hadid’s burgeoning relationship with 23-year-old British pop star, Dua Lipa. If – as (yet more) rumours have it – Gigi played matchmaker between her musical pal and younger brother, the setup has paid off. The duo (nicknamed “Duwar” by fans) have proved inseparable during the past few weeks, making ultra laid-back, loved-up public appearances at the British Summer Time music festival in London’s Hyde Park (where she wore his Toronto Blue Jays cardigan), and after her Amazon Prime Day concert in New York (both wearing coordinated baggy pants). With a work schedule that sees the two swap cities almost every day, the new couple were more recently pictured hand-in-hand in Hollywood, reportedly following a sushi dinner date.

Anwar Hadid’s fashion CV:

Anwar Hadid made his first ever runway appearance for Moschino in June 2016, alongside sisters Bella and Gigi, at the age of just 16. He has since gone on to walk for Ralph Lauren, Tommy Hilfiger and Rihanna’s Fenty x Puma line. Off the runway, he’s fronted campaigns for Hugo Boss and Valentino – he’s currently the face of the latter’s latest fragrance launch, Born in Roma, alongside supermodel Adut Akech, set in the regal surrounds of the 17th-century Villa Aldobrandini overlooking the Italian capital.

Anwar Hadid’s signature look:

From bleaching his own hair, to a well-documented penchant for tattoos and baggy skate pants, Anwar Hadid channels an off-beat grungier take on Californian style. “I have so many weird tattoos that at one point meant something to me, but no longer do,” Hadid recently told . One inking that has retained its meaning? The phrase “‘Same but different’ – because I have friends that are Muslim, Christian, Jewish, black, Asian, Arab, white. Everything. We’re all brothers or sisters at the end of the day.”

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Image credit: Jonathan Daniel Pryce

There are some common questions that keep us up at night, whirring in the backs of our heads. One of them, fashion fans will note, sounds a lot like ‘Do I really need this handbag?’ The phrasing may differ slightly but the nature of the inquiry remains the same—and lurks in our minds for days, weeks (months, even!) begging us to reach a resolve.

Iconic handbags like the Chanel 2.55, the Dior Saddle Bag (John Galliano’s original or Maria Grazia Chiuri’s revised version) and the Celine Trapeze Bag spring to mind. As does Proenza Schouler’s PS11, Balenciaga’s Motorcycle Bag and Chloé’s Paddington Bag, each of which helped to cultivate cult audiences around these then-fledgling brands.

To know these pieces is to want them. But, while admiring such things of beauty from afar is easy enough, making a financial commitment can be far harder.

So what if our horoscopes could dictate the choice of our handbags? Zodiac signs have long been used to help determine the fate of our friendships, our futures, and even our finances. It only makes sense that our styles, too, are sealed in the stars.

Buying a bag is a big investment: it should fit all that you need, it should weather rain, hail or shine and, if chosen wisely, it should turn heads too. Before you bite the bullet, consider these horoscopic readings below to find out which bag is right for your birth month.  

Image credit: Jonathan Daniel Pryce

Capricorn

22 December – 20 January

Tradition, craftsmanship and discipline are the bread and butter for those born in this month. Novelty bags (fanny packs, micro bags, box bags made of translucent beads) just wont do for this earth sign that is ruled by the planet Saturn. A classic silhouette will be most compelling—think a Chanel WOC (a wallet on chain) or a Prada leather tote for everlasting appeal. For a more affordable option, consider Mansur Gavriel’s bucket bag or a satin wristlet by The Row.

Image credit: Jonathan Daniel Pryce

Aquarius

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21 January – 18 February

Intelligent, independent and inventive are key identifiers when it comes to spotting an Aquarius-born bag lover. Those born in this month won’t just sling any bag across their bodies—an accessory of their choosing should inspire instant conversation. Smaller up-and-coming brands are a great go-to (think Wandler or Byredo), with the colour and texture of your chosen companion equally important considerations to keep front of mind.

Image credit: Jonathan Daniel Pryce

Pisces

19 February – 20 March

Imagination, musicality and romance make up the vocabulary of the Pisces-born. A water sign ruled by the planets Jupiter and Neptune, bag wearers born in this month will gravitate naturally towards bags with less boxy, restrictive styles. Think buttery leather, fringe tassels and soft, pastel colours. A Valentino bag or Issey Miyake Bao Bao will meld imagination and romance with ease, and will make your heart sing, too.

Image credit: Jonathan Daniel Pryce

Aries

21 March – 19 April

Confidence, courage and versatility make up the personalities of the Aries-born, a fire sign ruled by the planet Mars. Theirs is a bag that should do all of the work, and all of the talking. A Loewe Puzzle bag will tick the box with its diverse ways of wearing, while a hand-held accessory by Staud will show off your fashion risk-taking and bold style in spades.

Image credit: Jonathan Daniel Pryce

Taurus

20 April – 20 May

Taurus-born bag lovers are believed to possess qualities of reliability, responsibility and being grounded. In bag speak, these translate to non-precious, sturdy and sustainable bags you can throw anything into, and then throw over your shoulder and go. Enter Saint Laurent’s universal pleaser, the Sac du jour, or A.P.C’s beloved half moon cross body bag. This truth is undisputed: in matters of the sac, the French do it best.

Image credit: Jonathan Daniel Pryce

Gemini

21 May – 21 June

Adaptable yet restless, quick-witted yet inconsistent at times, myth has it since the dawn of time that Geminis have split personalities. Air signs ruled by the planet Mercury, Geminis should opt for bags that transcend time and season and will keep them interested with their everlasting appeal. The best alternatives? A cross body by Jérôme Dreyfuss or the timeless Pandora bag courtesy of Givenchy.

Image credit: Jonathan Daniel Pryce

Cancer

22 June – 22 July

Creativity, spontaneity, loyalty and emotion are synonymous with Cancers, a water sign ruled by the Moon. When it comes to accessorising, bag wearers born in this month don’t overthink their styling and are always happy to try new things or conversely, wear the same beloved bag for years. Younger brands especially appeal—think Hunting Season or By Far—and consider buying these in special edition colourways, sumptuous velvet or exotic leathers.

Image credit: Jonathan Daniel Pryce

Leo

23 July – 22 August

Cheerful! Humorous! Energetic! Leos, a fire sign ruled by the sun, are always up for fun, and like their accessories to reflect that. Don’t look past the trends of the season or the odd shaped propositions young designers are beckoning you to try. Cult Gaia, Gucci and Acne Studios spring to mind immediately, as do Miu Miu, Jacquemus and Paco Rabanne. Which will you choose?

Image credit: Jonathan Daniel Pryce

Virgo

23 August – 22 September

Conscientious, meticulous and ever practical, Virgos are earth signs ruled by Mercury. Fashion fans born in this month wont lust after delicate minaudiéres or heavy carryalls. Instead, a well made cross body bag that exhibits beautiful construction and allows for hands-free wear is the optimal contender. An Hermès Constance or Evelyne are the pinnacle, of course, but try on Gabriela Hearst’s Nina bag or Loewe’s Gate bag for size.

Image credit: Jonathan Daniel Pryce

Libra

23 September – 23 October

Romance, charm and harmony underwrite the Libra-born, an air sign ruled by the planet Venus. Abandon oversized tote bags and focus your energies (financial and fashionable) on the top handle handbag or the evening clutch. For charm? Look to Miu Miu. For romance? Look to Dior. And for harmony? Well, you could always buy both…

Image credit: Jonathan Daniel Pryce

Scorpio

24 October – 22 November

Passion, bravery and companionship spring to mind at the mention of a Scorpio. A water sign ruled by the planets Mars and Pluto, those born in this month likely enjoy taking fashion risks—their bags (bold as they may be) are ride or die. A piece by Virgil Abloh or a Balenciaga fanny pack would be the perfect example. Alternatively, the JW Anderson Pierce bag is another daring-yet-obvious choice.

Image credit: Jonathan Daniel Pryce

Sagittarius

23 November – 21 December

A love of travel, a knack for adventure and an inclination for humour epitomise the well-rounded character of a Sagittarius. A fire sign ruled by the planet Jupiter, bag lovers born in this month are hungry to see all that the world has to offer—by way of physical travel or a transformative accessory from the heart of Paris, London or Milan. The tongue-in-cheek bags of Jeremy Scott for Moschino will make lighthearted, conversational companions, whereas a Louis Vuitton keepall will fit everything you need while on the go. A fuschia Chanel carryon, on the other hand, will do both.

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Image credit: Jonathan Daniel Pryce

There are some common questions that keep us up at night, whirring in the backs of our heads. One of them, fashion fans will note, sounds a lot like ‘Do I really need this handbag?’ The phrasing may differ slightly but the nature of the inquiry remains the same—and lurks in our minds for days, weeks (months, even!) begging us to reach a resolve.

Iconic handbags like the Chanel 2.55, the Dior Saddle Bag (John Galliano’s original or Maria Grazia Chiuri’s revised version) and the Celine Trapeze Bag spring to mind. As does Proenza Schouler’s PS11, Balenciaga’s Motorcycle Bag and Chloé’s Paddington Bag, each of which helped to cultivate cult audiences around these then-fledgling brands.

To know these pieces is to want them. But, while admiring such things of beauty from afar is easy enough, making a financial commitment can be far harder.

So what if our horoscopes could dictate the choice of our handbags? Zodiac signs have long been used to help determine the fate of our friendships, our futures, and even our finances. It only makes sense that our styles, too, are sealed in the stars.

Buying a bag is a big investment: it should fit all that you need, it should weather rain, hail or shine and, if chosen wisely, it should turn heads too. Before you bite the bullet, consider these horoscopic readings below to find out which bag is right for your birth month.  

Image credit: Jonathan Daniel Pryce

Capricorn

22 December – 20 January

Tradition, craftsmanship and discipline are the bread and butter for those born in this month. Novelty bags (fanny packs, micro bags, box bags made of translucent beads) just wont do for this earth sign that is ruled by the planet Saturn. A classic silhouette will be most compelling—think a Chanel WOC (a wallet on chain) or a Prada leather tote for everlasting appeal. For a more affordable option, consider Mansur Gavriel’s bucket bag or a satin wristlet by The Row.

Image credit: Jonathan Daniel Pryce

Aquarius

21 January – 18 February

Intelligent, independent and inventive are key identifiers when it comes to spotting an Aquarius-born bag lover. Those born in this month won’t just sling any bag across their bodies—an accessory of their choosing should inspire instant conversation. Smaller up-and-coming brands are a great go-to (think Wandler or Byredo), with the colour and texture of your chosen companion equally important considerations to keep front of mind.

Image credit: Jonathan Daniel Pryce

Pisces

19 February – 20 March

Imagination, musicality and romance make up the vocabulary of the Pisces-born. A water sign ruled by the planets Jupiter and Neptune, bag wearers born in this month will gravitate naturally towards bags with less boxy, restrictive styles. Think buttery leather, fringe tassels and soft, pastel colours. A Valentino bag or Issey Miyake Bao Bao will meld imagination and romance with ease, and will make your heart sing, too.

Image credit: Jonathan Daniel Pryce

Aries

21 March – 19 April

Confidence, courage and versatility make up the personalities of the Aries-born, a fire sign ruled by the planet Mars. Theirs is a bag that should do all of the work, and all of the talking. A Loewe Puzzle bag will tick the box with its diverse ways of wearing, while a hand-held accessory by Staud will show off your fashion risk-taking and bold style in spades.

Image credit: Jonathan Daniel Pryce

Taurus

20 April – 20 May

Taurus-born bag lovers are believed to possess qualities of reliability, responsibility and being grounded. In bag speak, these translate to non-precious, sturdy and sustainable bags you can throw anything into, and then throw over your shoulder and go. Enter Saint Laurent’s universal pleaser, the Sac du jour, or A.P.C’s beloved half moon cross body bag. This truth is undisputed: in matters of the sac, the French do it best.

Image credit: Jonathan Daniel Pryce

Gemini

21 May – 21 June

Adaptable yet restless, quick-witted yet inconsistent at times, myth has it since the dawn of time that Geminis have split personalities. Air signs ruled by the planet Mercury, Geminis should opt for bags that transcend time and season and will keep them interested with their everlasting appeal. The best alternatives? A cross body by Jérôme Dreyfuss or the timeless Pandora bag courtesy of Givenchy.

Image credit: Jonathan Daniel Pryce

Cancer

22 June – 22 July

Creativity, spontaneity, loyalty and emotion are synonymous with Cancers, a water sign ruled by the Moon. When it comes to accessorising, bag wearers born in this month don’t overthink their styling and are always happy to try new things or conversely, wear the same beloved bag for years. Younger brands especially appeal—think Hunting Season or By Far—and consider buying these in special edition colourways, sumptuous velvet or exotic leathers.

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Leo

23 July – 22 August

Cheerful! Humorous! Energetic! Leos, a fire sign ruled by the sun, are always up for fun, and like their accessories to reflect that. Don’t look past the trends of the season or the odd shaped propositions young designers are beckoning you to try. Cult Gaia, Gucci and Acne Studios spring to mind immediately, as do Miu Miu, Jacquemus and Paco Rabanne. Which will you choose?

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Virgo

23 August – 22 September

Conscientious, meticulous and ever practical, Virgos are earth signs ruled by Mercury. Fashion fans born in this month wont lust after delicate minaudiéres or heavy carryalls. Instead, a well made cross body bag that exhibits beautiful construction and allows for hands-free wear is the optimal contender. An Hermès Constance or Evelyne are the pinnacle, of course, but try on Gabriela Hearst’s Nina bag or Loewe’s Gate bag for size.

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Libra

23 September – 23 October

Romance, charm and harmony underwrite the Libra-born, an air sign ruled by the planet Venus. Abandon oversized tote bags and focus your energies (financial and fashionable) on the top handle handbag or the evening clutch. For charm? Look to Miu Miu. For romance? Look to Dior. And for harmony? Well, you could always buy both…

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Scorpio

24 October – 22 November

Passion, bravery and companionship spring to mind at the mention of a Scorpio. A water sign ruled by the planets Mars and Pluto, those born in this month likely enjoy taking fashion risks—their bags (bold as they may be) are ride or die. A piece by Virgil Abloh or a Balenciaga fanny pack would be the perfect example. Alternatively, the JW Anderson Pierce bag is another daring-yet-obvious choice.

Image credit: Jonathan Daniel Pryce

Sagittarius

23 November – 21 December

A love of travel, a knack for adventure and an inclination for humour epitomise the well-rounded character of a Sagittarius. A fire sign ruled by the planet Jupiter, bag lovers born in this month are hungry to see all that the world has to offer—by way of physical travel or a transformative accessory from the heart of Paris, London or Milan. The tongue-in-cheek bags of Jeremy Scott for Moschino will make lighthearted, conversational companions, whereas a Louis Vuitton keepall will fit everything you need while on the go. A fuschia Chanel carryon, on the other hand, will do both.