Month: September 2020

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Democratic governors fizzle in presidential race

September 3, 2020 | News | No Comments

Governors running for the Democratic presidential nomination have largely fizzled.

Washington Gov. Jay InsleeJay Robert InsleeInslee calls on Trump to ‘stay out of Washington state’s business’ Seattle mayor responds to Trump: ‘Go back to your bunker’ Trump warns he will take back Seattle from ‘ugly Anarchists’ if local leaders don’t act MORE dropped out of the race on Wednesday night, concluding that he had no chance of winning.

A week earlier, it was former Colorado Gov. John HickenlooperJohn HickenlooperGun control group rolls out first round of Senate endorsements The Hill’s Campaign Report: Republicans go on attack over calls to ‘defund the police’ Hickenlooper ethics questions open him up to attack MORE ending a presidential campaign that never went anywhere.

That leaves Montana’s Steve BullockSteve BullockKoch-backed group launches ad campaign to support four vulnerable GOP senators Overnight Energy: US Park Police say ‘tear gas’ statements were ‘mistake’ | Trump to reopen area off New England coast for fishing | Vulnerable Republicans embrace green issues Vulnerable Republicans embrace green issues in battle to save seats MORE as the sole remaining governor running for president.

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But his campaign is also struggling.

After entering the race late because the Montana legislature was still in session, Bullock has yet to qualify for the next presidential debate and is unlikely to make it.

Governor’s mansions were once reliable steppingstones to the White House for members of both parties.

Democrats Bill ClintonWilliam (Bill) Jefferson ClintonWill the ‘law and order’ president pardon Roger Stone? Five ways America would take a hard left under Joe Biden The sad spectacle of Trump’s enablers MORE and Jimmy CarterJimmy CarterCNN Films acquires rights to ‘Jimmy Carter Rock & Roll President’ documentary The Hill’s Campaign Report: Bad polling data is piling up for Trump Trump job approval rating plunges 10 points in a month: Gallup MORE launched successful presidential bids as governors from Southern states, while Republicans Ronald Reagan and George W. Bush were state-level executives before turning to national politics.

In recent years, however, there have been relatively few governors to emerge as top contenders for the Democratic presidential nomination.

Former Vermont Gov. Howard Dean was the last Democratic governor to have a real presidential primary moment.

In 2004, Dean came out of nowhere to electrify the liberal base before falling short to the eventual nominee, former Sen. John KerryJohn Forbes KerryThe Memo: Trump’s troubles deepen as voters see country on wrong path The continuous whipsawing of climate change policy Budowsky: United Democrats and Biden’s New Deal MORE (Mass.).

In an interview with The Hill, Dean argued governors can make good presidents. But they don’t necessarily make great candidates, he added.

“I’d love to argue that pragmatism and being in charge of something makes you a better candidate,” Dean told The Hill. “It might make you a better president, but it doesn’t necessarily make you a better candidate.”

Democrats interviewed by The Hill pointed to several reasons why the governors in 2019 have flopped so far.

The massive field of contenders competing for money and air time is a barrier to any candidate seeking to break through. That’s been a real problem for the three governors, who come from relatively small states and did not enter the race with big national profiles or donor bases.

“The governors just haven’t gotten as much attention because in this environment, the media flows from the national level to the local level, so people already in Washington have a built-in advantage,” said David Turner, the communications director for the Democratic Governors Association (DGA). “But as a party, we’re also just too focused on federal politics. We have to reengage at the state level because that’s where all the progress is being made.”

Some Democrats say the mood of the primary electorate cuts against the core argument that most governors make — that they’re pragmatic and can get things done by reaching across the aisle.

One of Hickenlooper’s primary selling points was his accomplishments while dealing with a Republican legislature. Bullock has billed himself as a pragmatic leader who has thrived in a deep red state that voted overwhelmingly for President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE in 2016.

“There’s still an anti-establishment current here, so making the case that you’re pragmatic and finding solutions and common cause with the other side is not going to play well in this environment,” said Luis Miranda, a Democratic strategist. “That puts these governors at a real disadvantage.”

Inslee and Hickenlooper may have had flaws as candidates that held them back.

Hickenlooper, who is now running for the Senate from Colorado, infuriated grass-roots liberals by running a campaign focused on warning Democrats against moving too far to the left by embracing socialism or progressive policies, such as “Medicare for All.”

“Hickenlooper cut his own political throat … by red-baiting delegates and activists, the core of the energy in the party, so good riddance to him because he’s a drain on the party,” said Jonathan Tasini, a progressive strategist.

Inslee was effectively running a one-issue campaign focused on climate change. He has emerged as a party leader on the issue. But despite demands from activists to have a debate solely focused on climate change, the issue hasn’t driven the conversation the same way that Medicare for All or immigration has.

“You can’t be a single-issue candidate if that issue is not the one that voters are most concerned about,” said Miranda. “If the issue you’ve chose isn’t a lightning rod, then you’re going to have to be a really special candidate to last.”

Bullock, meanwhile, is running as a pragmatic centrist with executive experience.

His problem, Democrats say, is that the lane he’s chosen is being swallowed up entirely by former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE, the clear front-runner and top pick for mainstream Democrats looking for moderation and executive experience.

“Biden is directly in his way, and that’s going to be a problem for anyone looking to fill the pragmatic moderate space in this race,” said Democratic strategist Joe Trippi.

Bullock is fuming over the Democratic National Committee’s (DNC) debate qualifying criteria, saying the national fundraising and polling requirements have put governors behind the eight ball, making it difficult for them to turn their regional popularity into a national movement.

“As we’re losing governors from this race, maybe we ought to think about: are these DNC rules for the debates disadvantaging folks who have gotten real things done?” Bullock said Wednesday on MSNBC.

But that hasn’t been an issue for other Washington outsiders who have made waves in the 2020 Democratic primary.

South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE raised more money than any other candidate in the second quarter and tech entrepreneur Andrew YangAndrew YangGeorge Floyd protests show corporations must support racial and economic equality Andrew Yang discusses his universal basic income pilot program Andrew Yang on the George Floyd protests in Minneapolis MORE’s viral campaign have helped both to elbow their way on to the debate next month in Houston.

If the governors fell short, Dean said, it’s not because they’re governors, but rather because they couldn’t connect with the base.

“They’re all competent executives but the bottom line is you have to connect with a national audience,” he said. “It wasn’t about policies with [Bill] Clinton or Obama. It was about the personal attributes and connecting with voters.”

Turner, the DGA spokesman, said he’s not worried about politicians no longer seeing governor’s mansions as a stepping stone to the White House.

There was a time when the Senate was viewed as a graveyard for potential presidential candidates — conventional wisdom that was turned on its ear in 2008 by Barack ObamaBarack Hussein ObamaHarris grapples with defund the police movement amid veep talk Five ways America would take a hard left under Joe Biden Valerie Jarrett: ‘Democracy depends upon having law enforcement’ MORE.

“With all the progress the Democratic governors are making in the states, you’ll see them start to raise their profiles and be talked about as real White House contenders,” Turner said.

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Drivers aren’t the only ones in the F1 paddock who resort to some colorful language now and then, with Ziggo Sport’s Jack Plooij publicly disparaging Esteban Ocon at Spa last weekend.

The Dutch reporter was perhaps still reeling from Ocon’s on-track and off-track spat with Plooij’s countryman Max Verstappen at the 2018 Brazilian Grand Prix, when the two drivers came to blows after Ocon had inadvertently tagged the Red Bull race leader onto a costly spin.

At Spa, Plooij was conducting an on-camera interview with Lando Norris, addressing the McLaren driver’s remarks about Ocon’s “dangerous” out lap antics in qualifying.

The Dutch referred to Ocon as “that French f***”, catching an embarrassed Norris off guard. Inevitably, Plooij’s degrading words were picked up on social media where the reporter was heavily – and justifiably – criticized for his disrespectful and unprofessional attitude.

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However on Monday, the Ziggo pundit owned up to his blunder, apologizing for his abuse, an admission which the gracious Mr. Ocon readily accepted!

President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE trails all five Democrats who have consistently ranked in top spots in surveys of the 2020 Democratic presidential race, according to a new Quinnipiac University poll.

The newest survey shows Trump falling behind former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE and Sens. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.), Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.), each by double digits.

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Biden leads Trump by 16 points while Sanders leads by 14 points, Warren leads by 12 points and Harris leads by 11 points in hypothetical match-ups with Trump.

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The poll found Biden, Sanders, Warren and Harris each topping 50 percent support in match-ups against Trump, who does not poll higher than 40 percent in any of the head-to-head scenarios.

The survey also found South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE (D) with a 9-point lead over Trump, 49 to 40 percent, if they were to go head-to-head.

“In hypothetical matchups between President Trump and the top five Democratic presidential candidates, one key number is 40,” said Quinnipiac University polling analyst Mary Snow.

“It’s the ceiling of support for Trump, no matter the candidate. It hovers close to his job approval rating, which has stayed in a tight range since being elected,” she added. 

The survey comes as Democrats weigh the electability of various candidates against Trump.

However, the Quinnipiac University survey could further cut into Biden’s argument that he is the only Democrat running who could unseat Trump next year.

A separate Monmouth University survey released earlier this week found Biden’s long-time lead in the primary field having shrunk, raising questions about his electability argument.

Still, a Quinnipiac University survey released Wednesday found Biden with a solid lead in the Democratic race, pulling 32 percent support compared to 19 percent for Warren and 15 percent for Sanders.

Biden’s camp has sought to highlight the former vice president’s appeal for a general election.

“So yes, you know, your candidate might be better on, I don’t know, health care, than Joe is, but you’ve got to look at who’s going to win this election, and maybe you have to swallow a little bit and say, ‘OK, I personally like so-and-so better,’ but your bottom line has to be that we have to beat Trump,” Jill Biden, Joe Biden’s wife, said last week.

The Quinnipiac University poll surveyed 1,422 registered voters from Aug. 21 to 26 and has a margin of error of 3.1 percentage points.

Former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE leads a new survey of Texas voters by Quinnipiac University Poll by 10 points, while Sen. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) follows in second place. 

The survey, which was released on Wednesday, shows Biden leading with 28 percent of Democratic and Democratic-leaning independent voters, while Warren trails at 18 percent, surpassing fellow progressive Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.) and former Texas Rep. Beto O’RourkeBeto O’RourkeBiden will help close out Texas Democrats’ virtual convention: report O’Rourke on Texas reopening: ‘Dangerous, dumb and weak’ Parties gear up for battle over Texas state House MORE (D).

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Sanders and O’Rourke garnered 12 percent support, respectively, from Democratic and Democratic-leaning independent voters, according to the survey. 

The poll shows gains for Warren, who came in at 11 percent support in the Quinnipiac survey conducted in the state last June. The same survey showed Biden at 30 percent and O’Rourke at 16 percent. Sanders carried 15 percent support. 

The September survey shows Sen. Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.) followed with 5 percent support, while South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE (D) and former Housing and Urban Development Secretary Julián Castro, who is the former mayor of San Antonio, each garnered 3 percent support. 

The survey comes as Democrats set their sights on the Lone Star State ahead of the 2020 elections, looking to make gains at the House, Senate and presidential levels. 

O’Rourke narrowly lost to Sen. Ted CruzRafael (Ted) Edward CruzSenate advances public lands bill in late-night vote The Hill’s Morning Report – Trump’s public standing sags after Floyd protests GOP senators introduce resolution opposing calls to defund the police MORE (R-Texas) in the 2018 midterm elections, losing by roughly 2 points. 

But the latest poll does not appear to bode well for O’Rourke in his home state. A number of Democrats have pushed O’Rourke to challenge Texas Sen. John CornynJohn CornynSenate headed for late night vote amid standoff over lands bill Koch-backed group launches ad campaign to support four vulnerable GOP senators Tim Scott to introduce GOP police reform bill next week MORE (R) in 2020, arguing that he has a greater chance of victory in that race.

O’Rourke said last month that he would not “in any scenario” run for Senate in 2020. 

Quinnipiac University Poll conducted its survey from Sept. 4-9 among 1,410 self-identified registered voters in Texas. The margin of error is plus or minus 3.1 percentage points. 

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Sen. Ted CruzRafael (Ted) Edward CruzSenate advances public lands bill in late-night vote The Hill’s Morning Report – Trump’s public standing sags after Floyd protests GOP senators introduce resolution opposing calls to defund the police MORE (R-Texas) ripped The New York Times for a “stunning” correction on a story about a new sexual misconduct allegation against Supreme Court Justice Brett KavanaughBrett Michael KavanaughGOP senators urge Trump to back off Murkowski threat Judd Gregg: A government in free fall The 7 most anticipated Supreme Court decisions MORE.

“READ stunning NYT CORRECTION. If a high-school freshman did this on a school paper, he’d get an F. This is an outfit that has won multiple Pulitzers; presumably they know how to be actual journalists. It’s almost as if the reporters, editors, publisher have a political agenda,” wrote Cruz to his 3.4 million followers.

The Times published an essay on Saturday by two reporters writing an upcoming book on Kavanaugh in which they quoted a former classmate of Kavanaugh at Yale saying he witnessed the now-justice expose himself at a dorm party, where he was then pushed by other students so that a female student touched his penis. The Times said it corroborated the story with two other officials who had heard the same report from the classmate. But on Sunday night, The New York Times added in an editor’s note that friends of the woman allegedly involved in the incident with Kavanaugh say she does not recall it. “Please, somebody, try to give an explanation for omitting that central fact other than bias,” Cruz also wrote in a follow-up tweet. 

 The Times has come under pressure from President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE and other Republicans over its story. President Trump recommended Kavanaugh explore legal action. 
“Brett Kavanaugh should start suing people for libel, or the Justice Department should come to his rescue. The lies being told about him are unbelievable. False Accusations without recrimination. When does it stop? They are trying to influence his opinions. Can’t let that happen!” the president tweeted to his more than 63 million followers.  Meanwhile, 2020 Democratic contenders called for impeachment proceedings against Kavanaugh after the new allegation emerged.

Many women will recognize it, the feeling of a pinched underwired bra.
After a long day at work, a hot city walk or a far-flung flight, the first
reflex is usually: off with that thing. Nowadays, more and more women,
including many millennials, prefer bralettes over wired bras. But for women with
cup D or higher, the soft bralette often offers insufficient support. For
them, it can be a challenge to find the golden mean between comfort and
support.

This may change. This past Monday, Elles Roeleveld and Anet van Haaster launched their lingerie brand Soft Revolt. In short: Soft Revolt offers
a feminine, subtle bra for women with a fuller cup who don’t want to wear
underwire, but do need support. The bra is the result of a year and a half
of intensive research into the wishes of women and the possibilities of
computer-controlled knitting technology. Van Haaster: “With Soft Revolt we
fulfill a great need for which there is now little supply.

Stories from the fitting room: from wires to bralettes

In the winter of 2019, Roeleveld traded a flourishing career in
finance for lingerie. Roeleveld: “I wanted to work in lingerie from the age
of thirteen. My mother worked in a lingerie store, my first salary went to
lingerie. After high school I wanted to study technical textile science, but
in the end I decided to go to university. I worked at ING for years, but
after ten years it started gnawing. She left the financial world and went
to work for Fabienne Zwanenburg, owner of the famous Amsterdam lingerie
store Salon de Lingerie. Roeleveld: “Fabienne taught me the tricks of the
trade. But I also wanted to know what happened in the fitting rooms of
lingerie stores. What problems are there? What do women have to deal
with?

Roeleveld noticed that there was a trend towards wireless bras.
“Especially at home, or at the weekend. But at millennials I also noticed
that underwired bras and sports bras were becoming more popular as everyday
products”. Van Haaster, who had been working in fashion consultancy for
twenty years, also noticed this development. “The younger generation values
comfort. They move a lot, play sports a lot, travel a lot. They like
softness and natural shapes, they literally don’t want to be in a
straitjacket”. Roeleveld: “There were several trends that pointed out: wireless is the way to go”.

Elles Roeleveld and Anet van
Haaster. Photo: Soft Revolt

Fly Knits: Inspiration from the sportswear industry

Roeleveld started her own lingerie line in the spring. “It had to
be beautiful, suitable for fuller cup sizes, and durable. But it wasn’t
really innovative or sustainable at first, ”she says. “Something was
missing in the concept.” Van Haaster, who coached Roeleveld at the time in
the development of her collection, thought so too. “Elles had made a nice
collection, but I didn’t think it was new enough.” To get inspired,
Roeleveld started looking at other industries, including the sportswear
industry. “In terms of technical innovation, sportswear is hugely ahead of
fashion,” explains Van Haaster. “Most of the innovation comes from brands
like Nike. Think of those knitted sneakers, the Fly Knits. A mega success,
preceded by years of research.”

The Fly Knits would become an important source of inspiration for Soft
Revolt. “A friend of mine took me to a lecture by Lidewij Edelkoort,”
Roeleveld continues. “Afterwards, I got to talk to her, and when we talked
about lingerie, she said: ‘I don’t understand why lingerie is still not
knitted’. I immediately thought of those Fly Knits: knitted all in one
piece, sturdy, they can withstand pressure, have a nice round fit. People
run marathons on them. Wouldn’t that be possible for a bra as well? Three
days later, the ITMA (a big textile fair, ed.) would take place in Barcelona,
that’s where I flew to at the last minute. I saw all possible machines and
materials. I became convinced that it could succeed. I called Anet and
said: ‘We are going to knit a bra’. Everyone laughed at me, but Anet said:
‘Wow. This is really a good idea”.

A bra from the knitting machine

A bra is one of the most complicated garments to make: to obtain a good and
supportive shape no less than forty to fifty parts are needed. A
construction of tiny pattern pieces, straps, pieces of elastic, rings and
hooks are attached to a solid base: the underwire bra.

Almost all existing bras are made of woven textile. This is striking,
because woven fabrics give less than knitted material, such as jersey.
Moreover, with the help of contemporary computer-controlled knitting
machines, specific and complex shapes can be realized. By choosing the
right yarn, this can be given sturdiness. This way you can build a strong,
supportive bra without the need for bras. “Our bra comes out of the
knitting machine almost entirely in one piece,” explains Roeleveld. “Not
only is that more efficient in terms of material use, but it also saves a
lot of CO2 emissions: we don’t have to fly in parts from all over the
world.

Comfortable, efficient, durable – why doesn’t the knitted bra exist yet?
Van Haaster: “People have been making a sweater for hundreds of years: you
make a sleeve longer or shorter, change a neck, but in the end it remains a
sweater. This is different. Every step is new. That means that every step
requires extensive research, and therefore a lot of time and money. Not an
attractive perspective in a fashion world that revolves around speed and
cost savings. Roeleveld doesn’t always have an easy time of it either.
“Just those yarns,” she sighs. “We have tested about eighty yarns. And we
haven’t even mentioned machines, or stitches, or stitch tension.” But, she
continues, “we are doing this research because it really fulfills a need.
That too is a difference between a sweater and a bra. A bra is something
that you put on every day, that sits directly on your skin. It’s a
fundamental product, which makes it very fascinating.

A durable bra, for and by women

Soft Revolt is currently in the third phase of Climate-KIC, a European
support program that offers coaching and funding to sustainable startups.
In the start-up phase, Soft Revolt had to compete against 120 other
companies. “We sat there, among the men from TU Delft with their innovative
aircraft skins,” chuckles Roeleveld. Soft Revolt ended up in the top four
of the program. The only female member of the competition convinced the rest
of the panel after Van Haaster and Roeleveld sent her a
prototype of the bra. Van Haaster: “We had to pitch the bra during a Zoom
call. When it was time for the jury verdict, she raised her hand first. She
had put it on! And she said: ‘Unfortunately it wasn’t my size, because it’s
very comfortable. And for your information, she said to the other men on
the panel, ‘the first thing I usually do when I get home is take my bra
off. Because there’s a brace in there’. She reacted as an investor, but
also as a consumer”.

While participating in Climate-KIC, Van Haaster decided to stop her
consultancy work in order to fully focus on Soft Revolt. Roeleveld: “We
entered a new phase. The first phase was mainly technical, the second more
consumer-oriented. That’s what Anet is good at. We held five, six focus
groups with women, selected by age and cup size, and talked to them about
their needs. We built a website and put the social media in order. The
reactions we get bring us the most pleasure.

“We have our own target group in mind, but all kinds of niche target groups surface,” Van Haaster notes. “Everyone has a different reason for not
wanting that brace. Roeleveld: “We get reactions from women who have breast
cancer and are looking for a soft bra, people who work in disability care
who now have to hoist their clients in tight sports bras every day, but
also ex-corona-patients, who have difficulty breathing and for whom a bra
with braces is too stiff. They are and will remain niches, but it is very
valuable to hear a new perspective every time”.

A ‘Soft Launch’ for Soft Revolt

On Monday, August 31st, the brand’s ‘Soft Launch’ will be held: the first
bras will go on presale via crowdfunding platform CrowdAboutNow. The
proceeds will be used to start production. In the presale the bras will
cost 55 euros, the final retail price will be 79 euros. The bras, made of
responsibly produced polyamide and cradle-to-cradle certified elastane,
will be available in six different sizes – for cup C and larger – and for
the time being only in black. In the longer term, more sizes, colors and
models should become available, but only if there is a demonstrable demand for
them. Van Haaster: “We make products that people need, not for the
showroom. On the occasion of the launch they did design a festive Soft
Revolt-kimono. “We’ve had a lot of discussions about that kimono, after so
much research it’s very difficult for us to make ‘just anything’. Sometimes
we’re a little too deep into it,” Roeleveld laughs. “It can also just be fun at
times.”

For the time being, the bras are only sold online. Roeleveld and Van Haaster
hope to be able to organize their own fittings soon. “Maybe we’ll rent some
hotel rooms someday, or we’ll take a van through the country,” Van Haaster
muses. Roeleveld’s dreams already reach beyond the horizon. “I still have
so many ideas. In Israel, a bra was recently developed that can detect the
first signs of breast cancer. That’s very technical, but also enormously
inspiring”.

This article was originally published on FashionUnited.NL,
translated and edited to English.

Homepage image: Soft Revolt

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