Inside Vogue American Express Fashion’s Night Out 2019 in Melbourne

Vogue American Express Fashion’s Night Out celebrated its fifth anniversary in Melbourne on August 29, with one of its biggest and best shopping events yet. Taking over the city’s CBD with countless exclusive offers across over 600 of your favourite stores, the event also served to kick of Vogue’s 60th birthday celebrations. 

Vogue editor-in-chief Edwina McCann was joined by Lord Mayor of Melbourne Sally Capp, David Jones ambassador Jessica Gomes, Melbourne Fashion Week ambassador Adut Akech, and American Express’s Naysla Edwards for the launch of VAEFNO 2019, before performances by Australian musicians Cxloe (above) and Thandi Phoenix captivated the crowds. 

Throughout the course of the day, shoppers tried their luck at Vogue’s Spin-to-Win Wheel, took their turn trying out the Vogue gumball machine located within David Jones, and made the most of all the event’s first-ever Vogue VIP Members’ Lounge had to offer. Inside the much-loved lounge, The Daily Edited personalised gift-filled tote bags, Woofys supplied New York City-inspired food, Mo Sisters wine was poured, and Seedlip non-alcoholic MartiNO cocktails were sipped. 

On the evening, Melbourne Fashion Week hosted a runway show on Caledonian Lane, AFC Curated welcomed shoppers into its pop-up, and American Express invited Card Members into its luxe lounge, where they were treated to Mumm Champagne, bagels and an assortment of sweets. The R.M.Williams Hut was a hit, with many attendees visiting the travelling workshop to browse the brand’s iconic range of boots and leather goods, and the various activation and installations inside David Jones proved to be crowd-favourites. As the event came to a close, the Vogue team took to The Rooftop at QT for VAEFNO-inspired cocktails.

To catch up on everything else you may have missed, scroll on to see inside Vogue American Express Fashion’s Night Out 2019 in Melbourne.

Lord Mayor of Melbourne Sally Capp, David Jones ambassador Jessica Gomes, Australia editor-in-chief Edwina McCann, Melbourne Fashion Week ambassador Adut Akech, and American Express vice president of brands and experiences Naysla Edwards launching VAEFNO 2019 in Melbourne.

Street Runway 1 on Caledonian Lane during Melbourne Fashion Week.

Inside the American Express Lounge.

Thandi Phoenix performing on the stage.

Mo Sisters Wines inside the VIP Members’ Lounge.

Inside the R.M.Williams Hut.

Inside the R.M.Williams Hut.

The Spin-to-Win Wheel at the VIP Members’ Lounge.

Woofys treats inside the VIP Members’ Lounge.

Inside the VIP Members’ Lounge.

The dance crew.

Australia editor Michael Christensen inside the R.M.Williams Hut.

Australia designer Arquette Cooke, deputy art director Dijana Maddison, and fashion editor and market director Philippa Moroney.

The Spin-to-Win Wheel inside the VIP Members’ Lounge.

The Foreo activation inside David Jones.

Inside the VIP Members’ Lounge.

Rebecca Harding

American Express at VAEFNO 2019 in Melbourne.

Cocktails at QT Melbourne.

Seedlip inside the VIP Members’ Lounge.

Melbourne Fashion Week ambassador Adut Akech.

The exclusive VAEFNO x Bassike T-shirt available to shop at Bassike.

David Jones ambassador Jessica Gomes.

DJ entertainment inside David Jones.

Inside the VIP Members’ Lounge.

The Daily Edited tote bags inside the VIP Members’ Lounge.

The Saba gelato cart inside David Jones.

The Daily Edited personalisation station inside the VIP Members’ Lounge.

Australia editor-in-chief Edwina McCann and American Express ambassador Kate Waterhouse inside the American Express Lounge.

Inside the American Express Lounge.

DJ Havana Brown

Australia editor-in-chief Edwina McCann and the gumball machine inside David Jones.

Jasmine Howell

Street Runway 1 on Caledonian Lane during Melbourne Fashion Week.

Inside the AFC Curated pop-up during Melbourne Fashion Week.

Cxloe performing on the stage wearing a Scanlan and Theodore outfit and belt, paired with Swarovski earrings.

Thandi Phoenix performing on the stage wearing a Lillian Khallouf suit, Bally boots and Reliquia earrings.

ballons at VAEFNO 2019 in Melbourne.

Lord Mayor of Melbourne Sally Capp, David Jones ambassador Jessica Gomes, Australia editor-in-chief Edwina McCann, Melbourne Fashion Week ambassador Adut Akech, and American Express vice president of brands and experiences Naysla Edwards.

The DJ inside the VIP Members’ Lounge.

Cocktails at QT Melbourne.Click Here: Putters