Kylie Jenner will direct the make-up at Balmain’s spring/summer 2020 show

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25th Sep 2019

Kylie Jenner has a new job as the artistic director for make-up at this week’s Balmain show during Paris Fashion Week. Having been asked by creative director, Olivier Rousteing, to lead the charge on the look, Kylie and her make-up brand, Kylie Cosmetics, will then launch a capsule collection with Balmain, which will go on sale immediately after the show on September 27.

As well as lip shades and eye shadows, the bespoke offering will include accessories that incorporate make-up, all set to be revealed at the show. A cross-body lipstick bag? Yes please.

“We really wanted to launch this collection in a big way,” Kylie told WWD. “The inspiration really came from look 26 [the pastel pink jumpsuit she wore to the Grammy awards] and we went from there.”

Never one to pass on the responsibility to someone else, 22-year-old Kylie is expected backstage from the moment the models start arriving for glam at the catwalk show.

“She wanted to know when the first make-up artist will be arriving backstage, so she’s going to be there at 7:30 a.m. to be the first to work on all the models,” Olivier added. “There’s a definite look for the show, but within that, each girl will have different make-up depending on their skin tone and the clothes they’ll be wearing.”

This isn’t the first time that Kylie and Olivier have come together on a project. Her Grammys red-carpet look aside, Kylie has been a loyal fan of the Parisian designer and a long-time supporter of the #BalmainArmy, which is why, in 2015, it made sense that Kylie – along with elder sister, Kendall – posed for the Balmain autumn/winter ’15/’16 campaign.

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“This is really the first time I’ve collaborated with a fashion house, and Olivier has created so many incredible looks,” Kylie explained of her decision to collaborate. “We worked together the entire process and were always video calling each other to discuss colours and swatches, as well as the packaging design.”

The end result is a meeting of minds and aesthetics: Kylie’s signature matte lip look is reimagined in iridescent packaging that reflects the Balmain colour palette of late, while a nine-shade palette of high-pigment shades are also included and intended to be applied like Kylie sports in the campaign imagery.

“Olivier and I talked through which products we wanted to create, and we agreed that an eye shadow palette, a matte lip kit and a high gloss would really bring together the look we were aiming for,” Kylie said. “We worked together and selected the colours for all products and designed the packaging. We knew we wanted to launch it the same day we do the fashion show so the whole day is about the show and the collab.”

This story originally appeared on Vogue.co.uk.