The best ways to shop online, according to Vogue editors

Image credit: Jonathan Daniel Pryce

“Wish lists, apparently. I never use them, but recently realised it’s the reason I have missed out on restocked items or even better, when the items you have been eyeing go on sale!” — Rebecca Shalala, style content editor

“Avoid impulsive buys by going through your wardrobe the night before and looking for gaps. What do you need? What are you missing (and are you missing it for a reason)? Heavily discounted clothes may be alluring, sure, but consider if you’d invest in the sale pieces full price and how many times you realistically plan on wearing them. Then, take the plunge and act quick — sales only last for so long!” — Jen Nurick, fashion features assistant

“Shop around. Different websites have different buys from the same labels so you’re getting a narrowed view of what is out there if you stick to one. When they have the same pieces – compare the price, factoring in shipping. Also, don’t ignore ‘first time shopper’ discounts. Most sites have them and they’re roughly 10-15 per cent.” — Alice Birrell, fashion features director

“Do your research, know your size in the brands you like and the cuts that suit your shape. Be a bit adventurous; after all, returns are usually free. Be smart with your purchases; is the item going to work hard for you in your wardrobe?” — Philippa Moroney, fashion editor and market director

“I always check the fabric of the garment and add products to my wish list to help stop those impulse purchases.” —  Dijana Maddison, deputy art director

“I have no method to shopping online! Half the time I’m buying things with very little thought while sitting on a train home, and on other occasions it will take me months to decide whether or not to commit to a piece (not to mention the constant influx of those ‘You forgot something in your cart!’ emails…).” —  Arquette Cooke, designer

“I find if I add to cart and don’t purchase, I end up forgetting about it. So my rule of thumb is to just impulse buy online and then return anything that doesn’t fit or isn’t quite right.  Also, particularly when it comes to shoes, I’ll buy two sizes knowing that I’ll return the one that doesn’t fit. That tactic works well particularly if you leave your online shopping to the last minute.” —  Remy Rippon, senior beauty and health editor

“I usually stick to brands that I know my size in or only purchase silhouettes with uncomplicated fits. This tends to save me from disappointment when trying on at home and the dreaded hassle of organising returns. I also avoid shipping costs at, well, all cost — I’ll either shop at sites that offer free shipping or always meet the minimum cart size to qualify.” — Julia Frank, digital editorial director

“I have two rules when it comes to online shopping: one, if you like something, buy it! I can’t tell you how many times I’ve thought about a purchase a little too long, only to have it suddenly sell out worldwide. And two, always check an online store’s return policy. If the item you purchased doesn’t look great on, or doesn’t fit, you could end up paying almost half the cost of your item in shipping and returns at all. Or worse yet, you may not be able to return it at all and be stuck with a wardrobe full of unworn impulse purchases just like me. Keep your eyes peeled for free returns policies.” — Ana Eksouzian-Cavadas, digital writer

“Take note on fabrication, care instructions and size guidelines. Always add to your shopping bag so you can re-evaluate your choices later down the track (I tend to give myself a week). Wish lists are also great for the expensive items you might need to mull over for a while before taking the plunge. If it is sale, in your size and you can’t stop thinking about it then definitely purchase it. I have spent many a time kicking myself for not going through with the order then facing severe regret when it is no longer available.” — Kaila Matthews, market editor

“My number one tip, which is non-negotiable, is to create a perfectly curated wish list. This means when VOSN kicks off you’ll have a clear list of the items you want to shop already to be sure you land the best deals. My best tip is to have a look at the list of retailers here and start your wish list today.” — Danielle Gay, digital editor

Image credit: Jonathan Daniel Pryce

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“I like to think before I buy. If I’m still thinking about purchasing the item I had my eye on in the days that follow, I know I won’t have to suffer from buyer’s remorse.” — Angelica Xidias, associate digital editor

“Online shopping is one of the greatest inventions of all time. Even at 10pm on a Tuesday night you can browse virtual aisles for must-have items. My tip for purchasing online is always read the fine print on the fit information. Different brands have different fits and this intel is key to adding to your wardrobe seamlessly.” — Lucie Clark, associate digital editor