Fashion Scout AW15 Merit Award winner announced

Royal College of Art graduate James Kelly has been named as the winner
of Fashion Scout’s autumn/winter 2015 Merit Award.

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Kelly who graduated from the RCA in June 2014 took part in the
London-based emerging designer platform’s graduate showcase in September
and impressed the judges including Hilary Alexander with his statement
pieces featuring alpaca mohair and ostrich feathers.

Following in the footsteps of Eudon Choi, David Koma, Hermione De
Paula, Georgia Hardinge and more recently Phoebe English and Xiao Li, Kelly
will now be sponsored by Fashion Scout for three seasons with a prize worth
20,000 pounds, with his first catwalk show taking place during London
Fashion Week in February.

Commenting on the winner Hilary Alexander said: “I was totally blown
away by James Kelly’s collection at the Royal College of Art gala earlier
this year. Marvellous marriage of function, fashion and form; beautiful
colours of midnight navy, deep forest green, pewter, with hand-dyed ostrich
feathers. The models looked like birds of paradise flying through a storm.”

James Kelly named Fashion Scout Merit Award winner

On his win, Kelly added: “I am completely blown away with the fact that
I was chosen for the Merit Award. I’m so excited to be working on my new
collection to be shown at Fashion Scout this February and am so thankful
for the opportunity!”

Fashion Scout will take place during London Fashion Week from February
20-24 at the Freemasons Hall in Covent Garden. Alongside presenting the
Merit Award Catwalk show and exhibition, the platform will host more than
30 catwalk shows and presentations.