Adidas and Y-3 launch tennis collaboration

Fashion and technology will be united in matrimony thanks to Adidas’s new
collaboration with Y-3. The globally popular athletic wear brand will be
launching a new collaboration between their tennis division and Y-3. The
collection, which is actually already in stores, includes socks, footwear
(of course), wristbands, and athletic apparel, prices for the collection
range anywhere from 50 dollars for a tank top to 80 dollars for pants.

The collaboration is set to make it’s sports debut at Roland Garros this
coming May. It will be worn by tennis players Wilfried Tsonga and Ana
Ivanocic, in addition to the French tournament’s ball boys and girls. The
collection features Y-3’s bold design aesthetic paired with Adidas’s
coolmax technology, providing maximum comfort and breathability, along with
excellent fashion sense.

The sneakers specifically were designed to maximize clay court use, perfect
for tennis players, respectfully. The apparel is kept in Yohji Yamamoto’s
signature design aesthetic of black and white, but, the accessories are a
tribute to Y-3’s current spring collection in Hawaiian floral prints. “We
wanted to make something new, something exciting, something people didn’t
expect. A new movement in tennis. To compete is very tough — with Y-3 we
wanted to win,” Yamamoto explained to Women’s Wear Daily.

Roland Garros is sure to get the collection some attention just in time for
summer when everyone will be in search of athletic gear, so, Adidas and Y-3
couldn’t possibly have had better timing. While the brand will have the
usual competitors for tennis gear, like Lacoste, with the right people
wearing their clothes, like Tsonga and Ivanocic, people are sure to line up
for this collaboration, so, Lacoste would be advised to stay on their toes.
Leave it to Yohji Yamamoto to give Lacoste some competition.
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