Booker launches first 2020 digital campaign ad

Sen. Cory BookerCory Anthony BookerRand Paul introduces bill to end no-knock warrants Black lawmakers unveil bill to remove Confederate statues from Capitol Harris grapples with defund the police movement amid veep talk MORE (D-N.J.) launched his presidential campaign’s first digital ad on Sunday as the senator looks to break through in the crowded primary field and secure a spot on the December debate stage. 

Booker’s ad is part of a six-figure buy and focuses on the New Jersey Democrat’s message of fighting hate and bigotry with unity and “Love.” 

“I’m here today because of love. A heroic love that pushed people to march, knowing they could be beaten, and board buses, knowing they could be bombed. From Seneca Falls to Selma to Stonewall, the truth of America is that we win when we come together and show the best of who we are against the worst that we face,” Booker narrates in the 30-second ad. 

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“That’s how we’ve beaten demagogues and bigots before, that’s how we’ll beat Donald TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE. And that’s how I’ll lead as your president,” he continues. 

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The ad release follows the campaign’s Tuesday announcement that it would focus on persuasive ads as Booker looks to qualify for the December debate in Los Angeles. Booker reached the donor threshold after the November debate, but he has yet to meet the polling requirements. 

To make the stage, candidates need to register support of 4 percent or more in four qualifying polls or 6 percent in two approved early voting state polls in Iowa, New Hampshire, Nevada or South Carolina. 

Candidates have until Dec. 12 to meet the requirements. Six have qualified so far, including former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE, South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE, Sen. Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.), Sen. Amy KlobucharAmy KlobucharHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Democrats demand Republican leaders examine election challenges after Georgia voting chaos Harris grapples with defund the police movement amid veep talk MORE (D-Minn.), Sen. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) and Sen. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.).