An Australian organisation just received a nod from Meghan Markle and Prince Harry
August 6, 2019 | News | No Comments
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6th Aug 2019
It may seem like a small thing to hit “follow” on an account on social media, it takes a mere second after all and it’s just as easy to “unfollow” an account if they post content that you decide isn’t for you after all.
However, for high profile celebrities, royals and social media power players, choosing who to follow is a powerful tool that can be used to highlight different causes that might otherwise struggle to reach an audience.
The Duke and Duchess of Sussex appear to be well aware of this and last week made a momentous social media move towards utilising this powerful tool on their official Instagram account, @sussexroyal, by unfollowing everyone.
In a post explaining their decision to unfollow everyone — which was a picture of a blue tile with the question “Who is your Force for Change?”, a reference to the British Vogue September issue which Meghan Markle guest-edited — the Sussexes requested their followers suggest accounts for them to follow that “highlight various causes, people or organisations doing amazing things for their communities and the world at large”.
Followers of the account immediately took up the call and flooded the comments section with causes they deemed worthy of being highlighted on Instagram by the couple.
Overnight, the Sussexes have unveiled which causes they have selected to highlight and follow this month, including Australian mental health organisation, Beyond Blue. The couple posted a collage of nine images from the 15 accounts they’re now following with a caption thanking their followers for their suggestions and detailing why they have chosen these particular organisations.
“Many of you have suggested that we use this month as an opportunity to highlight lesser known organisations and shine a light on those working hard behind the scenes that may not get the level of attention that they so rightly deserve. These accounts showcase those persevering at the grassroots level, connecting our global community through a shared lens of giving back and helping one another,” the couple wrote on the post.
Mere hours after the couple posted about their selected accounts to follow, the post has already garnered over 171k likes and the accounts they’ve highlighted have posted their delight and thanks at being chosen. Talk about being a “force for change”.
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