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API货币化:如何通过API产品获利

November 25, 2024 | News | No Comments

整个科技行业利润丰厚。事实上,据估计,2022 年全球信息技术行业的价值约为 5.3 万亿美元。当然,你能分得多大的一杯羹取决于你的产品有多好、有多有用,以及对它们的需求有多大。有了好的产品,你的企业就能不断取得成功。

表现良好的一个特定领域是API(应用程序编程接口)市场。2021 年全球市场价值为23.9 亿美元,预计到 2030 年将达到 132.1 亿美元,在此期间的复合年增长率高达 23.83%。预计美国也将在这些年获得最大的市场份额。

应用程序编程接口到底是什么?也许更重要的是,如果您开发 API,您如何将您的产品货币化,以确保您的组织盈利?

什么是 API?

应用程序编程接口 (API) 是一组协议和定义,可帮助开发人员集成或构建应用程序软件。API 允许一个产品或应用程序与其他产品或应用程序进行有效通信。它们可以使应用程序开发变得更加简单,因为 API 具有以下优势:

  • 更易于管理
  • 灵活性
  • 简化设计
  • 创新能力
  • 易于使用

API 使开发人员能够更轻松地将新组件集成到现有应用程序或架构中。由于数字市场瞬息万变,API 使公司能够快速开发和部署新应用程序(或改进现有应用程序)。由于当今大部分应用程序开发都是基于云的,因此 API 在连接微服务应用程序架构时提供了更快捷的解决方案。

API 货币化有哪些类型?

API 货币化有两种类型:直接货币化和间接货币化。您的 API 适合哪种类型取决于其使用方式。

1. API 直接 货币化

虽然许多企业可能希望直接获利,但实际情况是,这种类型在很大程度上取决于您开发的 API 及其使用方式。采用直接获利的 API 产品包括 Google Maps 或 Stripe。此类产品每次进行 API 调用时都会收取非常小的费用,但此类调用有数十亿次。

任何类型的 API 盈利都是任何刚开始使用 API 的企业或以前仅将 API 用于内部用途、现在希望面向更广阔市场进行开发的企业的目标。他们看到使用直接 API 盈利的企业有多么成功,并试图效仿他们。现实情况是,这些直接模式并不总是适合您的产品,您需要考虑其他方式让您的 API 盈利。

2. API 间接货币化

间接 API 盈利是指 API 本身没有实际价格标签的情况;其使用是免费的。但是,该 API 在您开发或参与开发的应用或产品中起着核心作用。因此,尽管 API 本身是免费的,但它参与开发的应用或产品依赖于该 API,收入来自产品本身。当您考虑不同的产品(例如HelloSign 与 DocuSign )时,您应该查看这些产品是否以任何方式使用 API。

因此,尽管您可能认为在这种情况下 API 不会盈利,但事实是,应用或产品的成功取决于您的 API,因此您从该产品中赚取的任何收入都取决于您的 API。通过间接 API 盈利,您仍可通过开发 API 赚取收入。

什么是API 货币化模式?

当您查看 API 货币化时,API 本身与所销售的产品或应用之间存在不同的模式,这可以帮助您确定是采用直接还是间接 API 货币化模式。它们描述了 API 与其使用的产品之间可能存在的不同关系。此列表并未涵盖所有可能的模式,但肯定描述了需要考虑的主要模式。

1. API 作为产品模式

如果您开发的 API 可以描述为独立产品,那么您很可能属于直接 API 货币化类别。事实上,这是唯一允许直接货币化的 API 关系,因为您的 API 是消费者和公司想要和需要的实际产品。

2. API 作为数据馈送模式

在这种模式下,产品依靠 API 向其输入数据,以便有效工作。这种模式的典型例子是 Shopify 或 eBay 等销售平台。这些平台依靠 API 让用户向平台添加新产品。当这些产品售出时,API 本身也会产生收入。

3. 销售中的 API(或分销渠道中的 API)模式

在这种模式下,您的 API 有助于销售产品或提供销售产品的线索。这种模式的典型例子包括 Agoda 等旅游网站,这些网站的 API 允许您与旅游保险提供商建立联系。在许多情况下,API 嵌入到客户旅程中,通过提供“一站式服务”,可以为客户提供便利。

4. API 作为功能模式

这种模式有时被称为生态系统 API,因为它是外部可见的,并且可以将特定产品链接到其他产品。借助这些 API,您可以跨应用程序或产品自动化、通知和同步数据。生态系统 API 允许最终用户将产品(例如流媒体音乐服务)与他们已有的产品(例如专用音乐播放器)集成在一起。

5. 内部 API模式

这可以采取不同的形式,因为内部 API 可以存在于软件或硬件产品中。在这里,API 对最终用户不可见,但它是产品不可或缺的一部分。内部 API 是全渠道旅程或智能设备的动力。内部软件 API 的一个例子是 Amazon Prime。它使用内部 API 来同步您的设置和首选项。内部硬件 API 的一个例子是能够通过移动设备设置您家里的暖气,这样当您到家时暖气就会打开。

如何实现 API 货币化?

因此,要理解的主要一点是,直接 API 货币化源自您的 API 是实际产品,而间接 API 货币化则是产品的重要组成部分,使该产品在竞争对手中脱颖而出。在这种情况下,您通过吸引人们购买产品来赚钱。

如果您的企业生产的产品不是 API,那么转向直接通过 API 获利将需要大量工作和努力。您更有可能考虑 API 如何增强您的产品,并让您的 DevOps 团队考虑如何开发和部署这些 API,以使您的产品性能更好。

当然,您可以考虑开发能够直接盈利的 API,但这在一定程度上意味着您的业务模式需要改变,因为它需要确定想要购买这些 API 的新客户群。您的现有客户更有可能关注产品本身,而不是将 API 作为单独的产品。

然而,许多科技公司会考虑开发适合直接盈利模式的 API,作为长期数字化转型战略的一部分。您应该首先研究间接 API 盈利模式,看看这是否是您可以在短期内做的事情。您可能会发现,某些 API 不仅适合您的产品并使其变得更好,而且也可以用于其他产品。

结论

在了解如何实现 API 货币化时,了解 API 在总体规划中的位置至关重要。例如,是否可以将您的 API 添加到最佳报价软件中,以改善服务并改善最终用户体验,同时销售更多产品?

重点是 API 是否可以变现。下一步是决定现有 API 是否可以实现直接或间接变现。如果只是后者,你还需要决定是否要增加可以直接变现的 API 的开发,并将其添加到你的名单中。

另外要记住的是,在某些情况下,API 货币化可能并不容易实现。这取决于您的特定业务模式,您的 API 是否符合允许其产生收入的模式,以及您的组织是否准备好采用新想法(如果需要)并转向货币化模式。

原文链接:API Monetization: How You Can Make a Profit With API Products

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#Industry News

Sharebot Innovations at Formnext Frankfurt: New SnowWhite2 HT 3D Printer & IAmSharebot AI Platform

Formnext 2024: Innovation and AI support from Sharebot: high performance with the new SnowWhite2 HT and intelligent assistance with IAmSharebot

Sharebot is proud to announce the launch of SnowWhite2 HT (High Temperature), the latest evolution in professional 3D printing, which will be showcased for the first time at the Formnext Fair in Frankfurt, a leading event for the additive manufacturing industry. This debut marks a significant milestone for Sharebot, as SnowWhite2 HT aims to meet the growing demands for precision, reliability, and speed in industrial and professional sectors. With the introduction of SnowWhite2 HT, Sharebot takes an important step toward satisfying the increasing need for high-level precision, reliability, and efficiency required by these industries.

The SnowWhite2 HT printer is designed to deliver top-tier performance by utilizing high-temperature materials and advanced technologies to achieve outstanding results. Targeted toward sectors such as aerospace, automotive, jewelry, and advanced prototyping, this 3D printer stands out for its ability to handle complex processes with speed and precision. By using professional-grade powders, SnowWhite2 HT expands application possibilities, meeting the needs of companies seeking increasingly advanced and flexible 3D printing solutions.

In parallel with the SnowWhite2 HT launch, Sharebot is also introducing IAmSharebot, an advanced AI-based technology designed to answer technical questions about SnowWhite and optimize printing process management by providing detailed support. This advanced AI platform not only simplifies workflow and reduces margins of error but also enhances operational efficiency, ensuring consistent quality and optimizing processes for professionals and businesses.

We invite the press and industry professionals to visit the Sharebot booth at Formnext to discover SnowWhite2 HT and experience IAmSharebot firsthand. We are confident that this innovative combination of hardware and software represents a leap forward in professional 3D printing, opening new opportunities for companies around the world.

More information

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You may have a question: I have a great design, and it prototypes need to be made. What do I need to do to make it work perfectly? Or another question: My project needs a reliable, consistent manufacturer to help me make the parts I want, what do I need to work on?

Before you can address these questions, you need to consider how do you go about finding a supplier? How much does it cost to build a prototype? How protected is your design? And so on.

I will use my knowledge and experience to try to answer you.

3 ways to contact the manufacturer in China

Before that, it’s a good idea to try to get manufacturing services from a manufacturer in your area. A manufacturer that you can keep an eye on the progress of your project and communicate with in a timely manner can make your project run more smoothly.
But you can have more options, this is an era of economic globalization, so manufacturers in surrounding areas or even neighboring countries can serve you.

If you want to choose a cost-effective manufacturer, I would recommend you to try your luck in China. As a world manufacturing center, it has thousands of factories that are unmatched in any part that needs to be customized. This is something that will save you a lot of time searching for the right manufacturer – after all, it will be far less difficult to find water in the ocean than in the desert. And Chinese manufacturing has a price advantage over developed countries like the US or UK.

1. Using Internet to Search

Using the Internet and channels like Alibaba to post and search for information is a good option for you to find the corresponding manufacturer and establish contact. Please note that the best option is to communicate with them by the most traditional emails, trying to describe the details of your project is the basis for them to provide you with better service.

2. Attending exhibitions

Attending various exhibitions to find your suppliers is also a very good choice, you can communicate with them face to face and discuss your needs, and initially assess their services and manufacturing capabilities. Of course, during the pandemic, there will be some risk in attending the exhibition.

3. Through an experienced person’s referral

First, you should make sure that the referred manufacturer already has a good working relationship with the referrer. You can determine if it is suitable for you by the projects they have exchanged between them. Cost, delivery time, communication details, etc. are all things that can be used as a judgment.

If you have found several target suppliers through the above, please pay attention to the close communication with them for your project. Here it takes some time to grind with them, each supplier has different advantages, and you can determine which supplier you need to help you for which project through quotation and trial order. Of course, I believe you will find a quality manufacturer that you can work with tacitly.

What costs should you consider when choosing a manufacturer?

1. Communication and time costs.

During project design, you may have spent a lot of time discussing options and working out details. So during the manufacturing phase you want to save time and get the prototype manufactured as soon as possible. So during the communication phase with the manufacturer, please try to let them know the details and uses of your design. A quality manufacturer will propose multiple options for DFM and cost reduction based on your product, which can save a lot of communication time.

In addition to this, describe your requirements as clearly as possible. For example, you need a black look, but black includes matte black, glossy black, and various shades. If you do not specify your requirements, it will be difficult for the manufacturer to provide you with a product that satisfies you, which, of course, will occupy the communication time of both parties. Moreover, repeated trials will raise the cost a lot.

Describe your design and requirements, drawings and details to your manufacturer as much as possible, which will make your project completed sooner.

2. Production costs

We all know that the price of a prototype is much higher than the price of a finished product, so make sure you have the optimal design and manufacturing solution and determine the manufacturing specifications, considering various requirements: materials, surface finish, dimensional tolerances, etc., before mass producing the product.

Also, in terms of cost savings on prototypes, a quality manufacturer will provide you with a range of options based on their proven team and years of experience that will save you money and time while maintaining product quality. If your manufacturer asks you a lot of questions about your prototype and makes a lot of suggestions for improvement, then congratulations on finding a manufacturer who is truly willing to add value to you. They are willing to spend time on your prototype to make suggestions and communicate efficiently, not just to quote. This will avoid surprises and save you a lot of money in all the projects you work on together.

3. Manufacturer Costs

A manufacturer needs a period of time to determine if it is a quality manufacturer worth working with.

In the early stages of finding your partner, you need to avoid some middlemen to complete your project because they will send your project information to multiple manufacturers and you don’t want your product to be copied before it is released, which can be costly. If you find a manufacturer you think is a good fit, ask them to show their certifications and factory profile and sign an NDA before working with them. If necessary, make a site visit to their factory.

conclusion

A manufacturer should be with punctuality, the ability of cost control, flexible manufacturing options and advice. For example, if your project is urgent but the manufacturer cannot schedule your project for manufacturing ahead of time, then this would be bad news.A quality manufacturer can be approximated as your company’s manufacturing department, and with a long-term stable cooperation, you can completely save off a lot of time and cost to focus on your product, which is certainly an assistant to help you and your company grow.

If you are confused about how to find a quality manufacturer.

Please allow me to introduce WayKen. As a professional rapid manufacturer, WayKen’s mission is to help clients produce the best Visual Design Models, Full-functional Engineering Prototypes or Low volume production runs that allow them to thoroughly prove their designs and help them focus on the key elements of product development. We welcome your inquiries at any time.

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fabcat® Sushi Tray Cat Toys – 5 Sushi Rolls

November 24, 2024 | News | No Comments

Your cat will love these fabcat® Sushi Tray Cat Toys – 5 Sushi Rolls!

  • Comes in a sushi tray 
  • Spot clean with soap and water
  • 5 sushi rolls in the box
  • North American Grown Catnip

Why We Love It:

These adorable fabcat® Sushi Tray Cat Toys will give your cat hours of fun! 

Each sushi roll looks like a real sushi roll. Spot clean with water.

The Fabcat sushi tray with 5 sushi rolls.

All toys have loops and can be used with fabcat Sushi Teaser Cat Toy (sold separately).

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Doggles Sea Life Catnip Cat Toy – Shark

November 24, 2024 | News | No Comments

Cats Love Fish so why not give them a really cute one with the Doggles Sea Life Catnip Cat Toy Shark!

  • Plush shark
  • USA grade catnip
  • Poly-filled with catnip packet

Why We Love It:

Your cat will go crazy for this cute Sea Life Catnip Cat Toy! High-grade, first quality catnip, certified organically grown in the USA. No fillers 100% fresh catnip. Poly fill stuffed with a catnip packet inside. Plush toys. Making cats happy.

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Ducati Performance C3 Leather Gloves

November 24, 2024 | News | No Comments

Performance C3 gloves combine the characteristics of a racing product with those of a garment suitable for road sports use. Made of soft goatskin, they feature carbon knuckles and reinforcements at the points of greatest stress to ensure the highest safety and performance in case of sports use. Furthermore, the soft protections and excellent comfort make them perfect even for frequent use at lower intensity. To complete its versatility and excellent performance, this 100% Ducati accessory is available in two color variants and with a gritty design. Check Legal Notes and Product Information on www.ducati.com.

Features

  • Perforated leather.
  • Adjustable closure wrist strap.

Materials – Outside

  • Goat leather, 0.6/0.8 mm thickness, high fit and riding sensitivity.
  • Suede microfibre reinforcement on the palm.

Protection

  • Shock-absorber padding on the palm, outer side, cuff.
  • Garment CE certified (Reg. EU2016-425).

Care

  • Do not use chlorine bleach.
  • Hand wash only.
  • Do not iron.
  • Do not dry clean.
  • Do not use solvent-based stain removers.
  • Do not tumble dry.
  • VERY IMPORTANT FOR ALL LEATHER TECHNICAL ITEMS: clean with the suitable leather care kit or using a sponge or wet cloth and mild soap – Lightly rub and dry with a clean cloth
  • Do not dry under the sun or near heat sources
  • Do not store item in a cellophane bag

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Premier League side Hull City have in recent hours joined the race to sign Angers striker Nicolas Pépé, according to L’Équipe.

Lille, Lyon, Marseille as well as Hull and notably Liverpool are listed as interested parties.

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The trio of French sides are all said to have had bids of around €6m rejected for the Ivorian international, who is expected home imminently after his side were eliminated from AFCON.

Angers want €10m in order to allow the player to leave.

Marseille have offer accepted for Grégory Sertic

November 22, 2024 | News | No Comments

Marseille have had an offer accepted for Bordeaux’s French central midfielder or defender Grégory Sertic worth €2m, according to Le Parisien.

The player is set to join OM on a four year deal, according to the report, whether that means 4.5 or 3.5 is unclear.

Sertic’s Marseille contract was due to expire with Bordeaux at the end of the current campaign.

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