Elle launches e-zine

British Elle on Thursday launched their first website at www.elleuk.com . The online magazine covers everything from fashion news, seasonal style solutions, celebrity to the obligatory catwalk images, entertainment and beauty. In addition to the Elle Hot 10, a weekly newsletter sent to subscribers which covers 10 ‘hot’ products, the e-zine will have unique content from the magazine and be updated daily.

A section called ‘wear it your way’ lets the user style a look individually, by choosing key pieces and trends of the season as selected by Elle, dragging and dropping them into a lightbox to layer an individual look. This can subsequently be saved or emailed to a friend.