Everything you need to know about Millie Bobby Brown’s new beauty brand
August 21, 2019 | News | No Comments
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21st Aug 2019
Millie Bobby Brown is launching a new beauty brand aimed at Gen Z. Florence by Mills will feature PETA-certified, cruelty-free, vegan skincare and make-up that’s specifically designed for young people’s skin.
“I’ve been in a make-up chair since I was 10, 11 years old, and I have really been introduced to all types of products,” the Stranger Things star told WWD. “I wanted to come into the space because there was a gap in the market for young people. I could never find anything that I liked to put on my face.”
Florence by Mills is Brown’s first solo project outside the world of acting. The 15-year-old actress follows the lead of other celebrities to launch beauty lines in recent years: Rihanna’s Fenty, Lady Gaga’s Haus Laboratories, Kylie Jenner’s Kylie Cosmetics and Selena Gomez.
Here’s everything you need to know about Millie Bobby Brown’s new beauty brand, Florence by Mills.
Florence by Mills will offer PETA-certified, cruelty-free, vegan skincare and make-up products. According to WWD, the range includes the Light Skin Tint, Zero Chill Face Mist and Swimming Under the Eye Gel Pads—Brown’s favourite, so far.
The beauty range will be available at Ulta Beauty, Boots and online. The products will cost between $10 and $34. A percentage of its proceeds will be donated to the Olivia Hope Foundation, which was set up in tribute to Brown’s late friend Olivia Hope LoRusso, who died from leukemia in 2017.
It’s named after Milly Bobby Brown’s great-grandmother, Florence. Mills is a nickname used by her family and some fans, Brown says.
An official launch date for Florence by Mills has not yet been announced—what we do know is that it’s being created by Beach House, the company behind Kendall Jenner’s oral care brand, Moon.
Florence by Mills is aimed at Gen Z—those aged 24 and under—as Brown felt there was a gap in the market for her age group, looking for eco-conscious beauty products to suit their skin type.
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