Fashion Forward designers receive BFC support

Designers Christopher Kane, Erdem and Marios Schwab will receive British Fashion Council Fashion Forward sponsorship for the second consecutive season. Established two and a half years ago, the scheme provides financial support to the UK’s most talented designers who are in the early stages of developing their business and have already established a profile at London Fashion Week.

This season’s recipients, despite being relatively new business have already garnered a following of international influencers and are sold in directional stores and boutiques. Previous winners include Giles Deacon, Jonathan Saunders, Richard Nicoll, Sinha-Stanic and Roksanda Illincic.

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In 2006, Christopher Kane launched his own label with his sister Tammy, collaborator and business partner, and has gone on to build his label into a major player in the high-fashion world. Erdem was launched in 2005 by Erdem Moralioglu and has since won plaudits for its signature look fusing sharp, forward tailoring with romanticism and bold graphic custom-designed silk prints. Marios Schwab has been credited with leading the body-conscious fashion movement with his figure hugging feminine dresses since his label launched in 2005.

Hilary Riva, Chief Executive of the British Fashion Council commented: “Fashion Forward is a British Fashion Council support scheme which contributes to building a sustainable fashion industry in London, through providing funding to talented emerging designers at a time when it is often required the most. This season’s winners are already on the way to establishing international businesses and reputations, we provide them with the platform and access to knowledge required to develop their businesses into influential fashion brands.”

Image: Christopher Kane SS09