J.Crew teams up with 4-year-old fashion designer Mayhem

No, J.Crew is not hiring children to sew its new collection for Crewcuts,
the American retailer’s kidswear collection. Instead, the label has
cleverly tapped the 4 year old designer famed for her ‘paper dress’
versions of Oscar gowns to create a capsule collection.

Known only by her nickname Mayhem, the young designer was asked by
Jenna Lyons, J.Crew’s creative director herself if she was interested in
creating a special capsule collection for Crewcuts.

Earlier this year the little designer traveled to New York with her parents
to meet up with Lyons and Jenny Cooper, head designer of Crewcuts and
together they create a nine piece collection for Summer 2015, which
includes apparel, shoes and accessories.

Her mother, who goes by the name Mayhem’s Mama wrote the
following blog post about their creative process earlier this week: “Here’s
how it went down … Mayhem and her new crew all sat down on the floor and
played. And made stuff. Out of paper and tape and beads and glue and
crayons.”

J.Crew teams up with 4-year-old fashion designer Mayhem
“And they laughed and hugged and had more fun than I would have imagined.
And then they sprinkled their magic J.Crew fairydust on it and turned paper
into fabric. And when it was time to go, Mayhem cried. Because
she didn’t want to leave.”

Cooper explained how the company first found the young designer via her
blog and how the collaborative creative process unfolded: “When we met with
Mayhem for the first time we were really curious to see how she would work
and were amazed to watch this barely four-year-old girl start meticulously
folding the pleats on a skirt and placing stones very specifically and
carefully on a top she had just fashioned around herself.”

“She has such an inventive and creative personality that really resonated
with us. It was great to have a truly creative child be at the heart of the
design process.” Named ‘Little Mayhem with J.Crew,’ the capsule collection
prices began at 22.50 dollars but remain under the 100 dollar thresh hold
and are slated to hit stores spring 2015.

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