The reason Norway’s Princess Mӓrtha Louise is dropping her “princess” title

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8th Aug 2019

Recently, King Harald V and Queen Sonja’s daughter, Princess Mӓrtha Louise of Norway, came to the public’s attention for a very unlikely reason: the Norwegian royal posted a selfie with American wellness and entertainment royalty, Goop founder Gwyneth Paltrow, on her Instagram account. 

In the caption, the 47-year-old gushed about how special meeting Her Royal Goopness was, calling her a “gift”. And while royals meeting celebrities is nothing new — Beyoncé and Jay-Z met Meghan Markle and Prince Harry recently at The Lion King movie premiere in London — the circumstances that brought Paltrow and Princess Mӓrtha Louise together make their meeting noteworthy and form part of the reason the royal has announced that she will be eschewing her princess title in some situations.

Princess Mӓrtha Louise and Paltrow met through the royal’s boyfriend, an American shaman called Durek Verrett (the shaman has been featured on Goop and Paltrow is reportedly a client of the self described “spiritual guide and gifted healer”). The royal has been on a speaking tour with the shaman, titled “The Princess and the Shaman”. 

However, according to People the princess using her title for her work — which Vanity Fair noted includes a claim of being a clairvoyant — led to a discussion with her family about whether this was in line with the proper usage of her title.

People reports in a post on Instagram (which is in Norwegian but they have translated to English) Princess Mӓrtha Louise has announced that she will no longer use her princess title in a “commercial context”. 

“There have been many discussions about my use of title in a commercial context lately. The fact that I used Princess in my title of my tour, I have said before that I am very sorry, and I still stand by that. The discussions are something I have taken seriously, and in collaboration with my family we have found that it is best that we make some changes,” the royal reportedly wrote. She added: “We have therefore jointly come to the conclusion that I use the title princess when I represent the Royal House, do my official assignments at home and abroad and in private contexts. From now on I will not use my princess title in a commercial context. That is, in all commercial contexts, I only use Mӓrtha Louise.”

According to Vanity Fair, the palace confirmed Princess Mӓrtha Louise eschewing her title for her work in a statement to a Norwegian newspaper. The princess has since set up a separate Instagram account, @martha.louise.intuitive, for her work and has already posted about her work on the account.

 

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